Tom Colicchio Shills, Swills Diet Coke

How about those Oscars last night? Most unsurprising night since the election, are we right? While the ceremony and the dresses were both dull as dirt, one moment enlivened the night for at least the food-obsessed: the Diet Coke ad starring Tom Colicchio, Top Chef head judge and the man behind the Craft empire. In 30 seconds, Colicchio both skewers Alinea-style molecular gastronomy and the 1980s fine dining trend of literally towering dishes (you stay au courant, Coke!), and makes a plug for Diet Coke, served sans garnish. While some might (not unfairly) scream “sellout!”, really, is this any more egregious than the endless product placement on Top Chef?

Tom Coke-licchio Woos Women During the Oscars [Grub Street]

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Tom Colicchio Shills, Swills Diet Coke