Boston Magazine's Best Cocktails Advertorial
Boston Magazine has released a list of the city's best cocktails and it even has an interactive map! Fun! It's all pretty exciting until you notice that every. single. cocktail. features Grey Goose as its primary ingredient. Believe us, we know how hard times are for print media right now, but we wish that Boston Magazine, whose reputation is built on their "Best Of" lists, wouldn't cheapen the brand with a "Best Of" advertorial. This is not to say that some of the cocktails aren't delicious (the basil-heavy Deep Forest at Sonsie sounds divine), just that we'd expect better from our favorite local magazine.
Update: Boston Magazine's Paul Flannery weighed in on the comments: "Hi, this is Paul Flannery, the online editor of Boston magazine. The item in question, Boston’s Best Cocktails, is not editorial at all; it’s an unfortunately labeled marketing piece that’s not in any way related to our Best of Boston. I wasn’t even aware of it until I saw it on Adam’s site, but now that I am, we have taken steps to note that it is, in fact, an advertisement and to tweak the language to make that clearer. Our apologies for any confusion caused. We take great pride in our Best of Boston awards, and I need to stress that (unlike many city magazines) there is not even the slightest bit of influence from the advertising department in choosing the winners awards---or any of the other editorial content in our magazine."
By Paul Flannery on 03/05/2009 at 3:35 PM