Baskin-Robbins has an adorable new video and insanely catchy theme song, written by the Buckwheat Boyz of "It's Peanut Butter Jelly Time." Watch the video below, but be warned: you will not be able to stop singing "ice cream and cake and cake" for the rest of the day or, possibly, the rest of your life.
Update: Upon further examination, it appears that the song has been out for a few years. The ad, however, is all new.
Baskin-Robbins Rocks Ice Cream Cake [AdAge]