Marketing Gimmicks

Poe’s Challenge Sounds Awfully Familiar

Poe's not-too-spicy duck tacos
Poe’s not-too-spicy duck tacos Photo: Regan Communications

Poe’s Kitchen at the Rattlesnake is instituting a new gimmick, reps tell us: take Poe’s Challenge and chef Brian Poe will prepare you a crazy spicy dish. Finish it and get your photo in the “I Beat the Heat” album on Poe’s Kitchen’s Facebook page. Now, this is no ordinary spicy dish: this is a dish so hot, you have to sign a waiver before eating. Hmmm. Spicy food requiring a waiver…where have we heard that before? Oh, that’s right: Hell Night at East Coast Grill has been doing the same thing since 1985.

Poe’s Challenge Sounds Awfully Familiar