Kickass Will Make Celebrity Cupcakes

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Soon to be frosted. Photo: Stephen Lovekin/Getty Images

In a bold bid to keep cupcakes on the cutting edge, Kickass will begin designing treats modeled after local famous people. First up is Gisele Bundchen. She gets her very own Bund(t) cake, which we're sure is perfectly formed and also quite opinionated. Then it's Mark Wahlberg with the Triple Threat cupcake; Steven Tyler, the Screamin' Demon; Ben Affleck, the Town (this is a riff on Boston creme pie); and Matt Damon, who has his very own How Do You Like Them Apples? cupcake. Missing from the roster: Conan O'Brien's ginger cupcake, Dane Cook's baked cake, and anything involving Bobby Brown. The Gisele cupcake debuts on March 5.