marketing gimmicks

Honey Don't?

Honey Dew

Honey Dew

Red Bull has teamed up with local Dunkin' rival Honey Dew to offer energy-spiked smoothies. They will be available in the innocuous flavors of lemonade and strawberry starting next week at select locations. Honey Dew CEO Richard Bowen says he wants to give his customers "variety." And, apparently, a potent alternative to turbo-charged iced coffee. It's not the first time Honey Dew has tried to generate buzz with new menu items: In 2010, they rolled out a line of international breakfast sandwiches. [BBJ, Earlier]

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