Marketing Gimmicks

New, Possibly Dangerous, Sprays Let People Avoid Hassle of Eating and Drinking

Photo: Photos courtesy of Aeroshot Energy

So there’s been lots of hubbub about a new, not-available-in-America, spray-buzz that gives users the sensation of being intoxicated without the need to actually hav a drink. But according to the manufacturer’s site, the spray “does not stimulate drunkenness.” It’s actually to avoid drunkenness, sort of.

The vapors from a single spray (you get about two dozen per purchase) are described as transient sensations that “pass almost immediately, like an emotion.” They let people enjoy “the sensorial pleasure of alcohol without posing a threat to your health.” But there’s not booze! Instead, “the vapor from a single actuation produces an instantaneous light-headedness, slight and not truly disorienting.” Which sounds a lot less interesting than being buzzed on a few martinis.

Anyway, a company called Breathable Foods launched a similar product, called Aeroshot, last year. The Massachusetts-based company says it has “revolutionized the delivery of nutrients” using novel aerosol delivery systems.”

Luckily, the FDA is looking out for us, and issued a warning statement back in March. Apparently the slippery slope of needless shopping/chewing/digestion is a little too druggie paradise for most.

New, Possibly Dangerous, Sprays Let People Avoid Hassle of Eating and Drinking