Oh Pottery Barn, aren't you sorry you didn't think of it first? Restoration Hardware has announced that it's branching out into the restaurant game, and its first location will be in Boston's Back Bay, a neighborhood known for swanky shops a lot like ... Restoration Hardware. Naturally, décor won't be an issue.
The restaurant will be outfitted with Restoration Hardware products (obvs), because, as every chef learns at culinary school, fancy bath accessories make everything taste better. The eatery will also boast two gas fireplaces and a "basement-level addition designed in the style of 19th-century conservatory annexes." Swanky!
Details have yet to emerge about the type of food they'll serve here, but hopefully it'll be as good as the meatballs at IKEA. No doubt Restoration execs saw the success Jean-Georges Vongerichten has had in New York at ABC Kitchen, his own restaurant-within-a-furniture-store, which you may recall won the 2011 James Beard award for the country's best new restaurant.
Restoration's Fixing to Serve Food [Herald]