Posts for December 7, 2012

Are Hasbro’s Easy-Bake Ovens Just for Girls?

How about them (Easy-Baked) apples?Photo: Courtesy of Hasbro

An eighth-grade girl from Garfield, New Jersey, wanted to get her 4-year-old brother an Easy-Bake Oven for Christmas but was upset to learn the toy only came in pink and purple and is marketed to girls. McKenna Pope’s little brother Gavyn says he'd be fine playing with a pink oven by himself, but would be "embarrassed to use it in front of his friends." Pope's petition to convince Hasbro to make a "boy's" version was signed by 30,000 people in a week, and even Bobby Flay has weighed in, telling the Associated Press that he got his start on an Easy-Bake when he was just 5 years old. For the record, Flay says the oven's color doesn't matter. [AP/APP]

Why Has SodaStream Gotten So Aggressive All of a Sudden?

Maybe you've seen this newish SodaStream commercial that was banned in Europe but airs carefree in the U.S.? The one that features attractive people hitting the carbonating button atop their machines to make seltzer, but also thereby remotely detonating bottles of cola and orange soda in warehouses and bodegas, as if they were two-liter bogeymen?

What's up with SodaStream? »

Staff Meal to Go Brick 'n Mortar [Updated]?

Peking pig's head, Staff Meal-style.

Our wildest dreams just might come true: Staff Meal, home of the most insane burrito on Earth, writes this juicy gem on their Facebook page: "Brick and mortaring it is. Taking the truck off the streets for the Winter. Exciting new (indoor) developments coming soon! Stay tuned." Uh, yes, we'll certainly "stay tuned." And you should, too. Update: Owner Adam Gendreau tells us that "we have a lot of offers from people coming up, giving us their restaurant space to pop-up in, and we're looking for more permanent housing because the seasonality of the business is killing us." So, yes, a year-round Staff Meal is in the works. In the meantime, they'll be at Toro on Thursday, December 13, for a pop-up. First come, first served.
[FB]

Check Out Estelle's Brunch Menu

Estelle's, just waiting for you to have brunch.

Brian Poe and Eric Gburski's new South End spot opened last week (we've tried it and it's great), and now they're introducing brunch. On the menu: fried chicken livers with orange marmalade, chicken and waffles, sweet potato hash, and a grilled banana. The big fat full menu, straight ahead.

Read more »

How Bud Light Platinum Went Platinum

Tasteful.

On Monday, February 6, a vaguely sweeter, higher-proof version of Bud Light went on sale after debuting in an expensive Super Bowl commercial the previous night. Packaged in cobalt-colored bottles and sold at an arbitrarily higher price, Bud Light Platinum seemed like a big joke in the making, says BuzzFeed, but somehow the beer became Anheuser-Busch's biggest success story in recent memory, specifically with a very small subset of millennials: "24 to 27 is really that sweet spot," a Bud VP says, adding that "it's less than a demographic than a mind-set." Further down the trail of hops, BuzzFeed finds a 22-year-old marketing intern with another, more concise understanding of the beer's appeal, who says her friends "decided it was ‘a drink for frat boys who like, grew up a little bit.’’’ [BuzzFeed]

Betty's Wok & Noodle Swapped for Ginger Exchange

So says a poster on Chowhound. The oft-maligned Betty's shuttered back in July. As for Ginger Exchange, which has branches in Inman Square and in Burlington (Burlington!), one Hound notes: "Sushi, pan asian noodles etc... Not bad, not mind blowing." Just the same, "Not bad is an improvement on inedible." [CH, Earlier]

Guchi's Midnight Ramen Tickets Go on Sale in Three Hours

The coveted bowl.

Be forewarned: Another impossibly-hard-to-get-into Guchi's Midnight Ramen pop-up is about to happen, and tickets go on sale at 1 p.m. This edition is geared toward Boston's start-up community and was organized by Adelphic Mobile co-founder Jennifer Lum. Fitting, really, since it takes a strong entrepreneurial spirit and a penchant for struggle to snag tickets. The pop-up is scheduled for December 16 at 1 p.m. (not midnight).

Read more »

Jonathan Gold Is Getting His Own Documentary

Coming to a theater near you.

Current Los Angeles Times food critic Jonathan Gold will be the subject of a forthcoming documentary directed by Laura Gabbert, who made 2009's No Impact Man, according to The Hollywood Reporter. When he started out 30 years ago, Gold shifted the food conversation away from white tablecloth restaurants by turning attention to a broader array of mom and pop noodle shops, burrito stalls, undersung smokehouses, gas station sandwich shops, and more, giving them the same consideration as the rest of the Los Angeles dining scene, then coming down from a fever dream of spa cuisine and oversteamed snow peas.

He's still sorta anonymous, so how will this work? »

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