challenges

Video: JM Curley Wants You to Drink 40 Ounces of Malt Liquor and Eat a 40-Ounce Burger in 40 Minutes

'Tis the season for 40 ounces.

'Tis the season for 40 ounces.

JM Curley has a special invitation for you this holiday season: Why not consume 40 ounces of malt liquor, a 40-ounce burger, and 40 ounces of fries within 40 minutes? Watch their Lifetime-movie-of-the-week-meets-Anthony-Bourdain-on-a-bender video straight ahead. It's a fine enticement complete with fries bouncing in midair and an announcer who sounds like Chuck Woolery in his prime! Winners get nothing, but losers—those mere mortals who can't hoover 120 ounces of booze and beef within 40 minutes—have to pony up $40. JM Curley will donate the profits to a local hunger-relief charity and hopefully supply patrons with cool compresses and an FDA-approved cleanse. Watch and drool.

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NY Mag