Self-Serve Fro-Yo Creeps Ever Westward

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Hello, fro-yo. Photo: Kara C. Baskin

First Newbury Street. Then Davis Square. And now an alluring corner of Arlington, sandwiched between sushi gem Toraya and the ever-luscious Blue Ribbon BBQ. Yes, it's fro-yo. Self-serve fro-yo, if you please.

The sign is rather cryptic and reveals little beyond a promise. Could it be a national chain, like the newly revived TCBY? Or is it a simple indie model, hoping to make a go of things with a toppings bar and a little luck? If you know anything, tell us. And check out Toraya's sushi; it's pretty amazing.

Earlier: TCBY Is Back, Y'All
iYo: Soon With Lunch, Yo
Davis Square's Fro-Yo-a-Go-Go
Does Newbury Street Think It's 1994?