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Samuel Adams Will Finally Be Available in Cans

A Sam Can mock-up.

A Sam Can mock-up.Photo: The Boston Beer Company

The Boston Beer Company announced this morning that, after two years of meticulous ergonomic and sensory research, they'll offer twelve-packs of their Samuel Adams Boston Lager in cans, starting in early summer. (Until now, Sam Adams has been sold exclusively in bottles.) CEO Jim Koch, never a fan of cans until spending millions to develop what he says is his own superlative vessel, believes that "cans have changed," per a release. Craft brewers, like Brooklyn's Sixpoint, long ago proved that good beer can indeed be found in cans. The logically named "Sam Can" will differentiate itself with a flared lip and wide top, designed to let those luscious hoppy aromas waft freely from can to nose. More important, it'll probably be just as easy as other cans to hide at the beach. [Official site]

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