marketing gimmicks

Pizzeria Regina Jumps the Shark

Pizzeria Regina Jumps the Shark

This is completely bewildering: Pizzeria Regina, whose original North End location still manages to churn out some of the most blisteringly quintessentially luscious pies we've ever had, wants to become a comedy club. Yes, really. They're planning to morph their new Allston location into a "comedian and dinner theater." Do they actually need the extra business? What's next, No. 9 Park doing bowling nights? So, so cheesy. [UH]

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